01 / Paid mediaGOOGLE + META •••
INDEPENDENT DIGITAL AGENCYTORONTO, CANADA ↗︎
META ADS · GOOGLE ADS · WEB DESIGN
Built for
growth.
Big-picture thinking.
Measurable impact.
STRATEGY THAT MOVES BUSINESS FORWARD.SCROLL TO EXPLORE ↓︎
+ The agency
We make
digital work harder.
Royal Maple is a Toronto-based marketing agency bringing together paid media, smart strategy and conversion-focused design.
No unnecessary complexity. Just thoughtful execution built around the results that matter to your business.
Explore our services ↗︎+ What we create
Selected work.
Our work lives where performance meets design. A look at the kind of experiences and campaigns we build.
Concept visuals illustrating our capabilities. Client case studies can be added when supplied.
+ Why Royal Maple
Good creative.
Better thinking.
(OUR APPROACH)
Performance isn't an afterthought. It's the starting point. We build every campaign and digital experience with a clear purpose: helping your business grow.
01
Clarity over noise.
Focused strategies shaped around your business goals — not vanity metrics.
02
Built to perform.
From paid media to landing pages, every touchpoint has a job to do.
03
Partners in growth.
Transparent communication, considered decisions and continuous improvement.
+ What we do
What we do.
(03)Facebook and Instagram campaigns built around your goals, with creative testing and ongoing optimisation at the centre of the work.
OUR PROCESS / 06 STEPS
- 01
Discovery & audit
We review your offer, customers, current campaigns, website and lead-handling process. We agree on success measures before launching.
- 02
Audience & campaign strategy
We map potential customer segments, messaging angles, budgets and campaign objectives, including prospecting and remarketing where appropriate.
- 03
Tracking & setup
We configure or review Meta Pixel, Conversions API where feasible, events, attribution and lead forms or landing pages so we can measure meaningful actions.
- 04
Creative development & testing
We develop and test image, video, copy, hooks and calls to action. Variations help us learn which messages and formats resonate.
- 05
Launch & optimisation
We monitor spend, lead quality, frequency, placements and conversion data; refine creative, audiences and budgets based on evidence.
- 06
Reporting & next steps
We share clear results, explain what we tested, and prioritise the next round of improvements rather than reporting vanity metrics alone.
CAPABILITIES
Campaign StrategyPixel & CAPIAd Creative TestingLead GenerationRemarketingOptimisation
Capture demand when people are searching, with careful keyword research, accurate tracking and continual account improvements.
OUR PROCESS / 06 STEPS
- 01
Account review & objectives
We assess existing performance, customer intent, landing pages, competition and the outcomes you want Google Ads to drive.
- 02
Keyword Planner research
Using Google Keyword Planner and search-intent research, we assess relevant keywords, estimated demand and competition, then structure tightly themed campaigns.
- 03
Campaign build & ad copy
We organise keywords and match types, develop responsive search ads, select relevant assets, and align each ad group with an appropriate landing page.
- 04
Conversion measurement
We configure or review Google Ads conversion actions and GA4 tracking, including calls and form enquiries where technically possible.
- 05
Search-term & bid optimisation
We review search terms, add negative keywords, test ad messaging, and refine bidding, locations, devices and budgets using performance data.
- 06
Reporting & scaling
We track conversion volume, cost per lead or acquisition, and lead quality where data allows, then identify opportunities to improve and scale.
CAPABILITIES
Keyword PlannerSearch CampaignsNegative KeywordsGA4 & TrackingAd Copy TestingBid Optimisation
Thoughtful, mobile-first websites and landing pages that communicate clearly, load efficiently and make it easy to take action.
OUR PROCESS / 06 STEPS
- 01
Discovery & site strategy
We understand your audience, services, brand, content and business goals, then define the pages, key messages and conversion journeys.
- 02
Structure & wireframes
We plan navigation, page hierarchy, calls to action and wireframes before deciding how the finished website should look.
- 03
Design & content
We develop a consistent visual system and create or refine headlines, page content, imagery and supporting calls to action.
- 04
Responsive development
We build for phones, tablets and desktops, with accessible navigation, appropriate image sizes, performance-conscious assets and clear forms.
- 05
Testing & launch
We review layout and interactions across screen sizes, test forms and tracking, check SEO fundamentals, and resolve issues before publishing.
- 06
Ongoing improvement
After launch, we can review analytics, user behaviour and conversion paths, then test changes to landing-page content, layout and calls to action.
CAPABILITIES
UX & WireframesResponsive DesignLanding PagesSEO FoundationsSpeed & AccessibilityConversion Testing
NEED A COMBINATION OF SERVICES?Let's build your plan ↗︎
+ Our toolkit
AI-powered.
Human-led.
(THE TOOLS BEHIND THE THINKING)
Good tools help us move faster. They don’t replace curiosity, judgement or creative direction. We bring the human thinking; technology helps us make more of it.
OUR CREATIVE & DIGITAL TOOLKITCURATED BY PEOPLE ↗︎
(01)
Thinking & research
From exploring ideas to finding the right direction.
Claude
ChatGPT
Perplexity
(02)
Development & prototyping
Helping turn ideas into working digital experiences.
Cursor
Lovable
Replit
Base44
(03)
Content & production
More ways to create, refine and communicate.
Manus AI
HeyGen
Synthesia
Descript
Opus Clip
Beehiiv
(04)
Productivity & intelligence
Less busywork. More time for the work that matters.
Grammarly
NotebookLM
Otio AI
Gamma
Granola
Superhuman
Wispr Flow
(05)
Creative exploration
Experimenting across design, video, sound and imagery.
ElevenLabs
Suno
Midjourney
Runway
Kling
Pika Labs
Figma
Canva
Google Veo
Higgsfield
(06)
Automation & integration
Connecting the dots behind the scenes.
Softr
n8n
Zapier
Lindy AI
Claude Code
Chatbase
Gemini
Notion AI
Apify
Clay
+ About Royal Maple
Independent
in spirit.
Ambitious
by design.
Based in Toronto. Built for brands going places.
We combine performance marketing and intentional web design to make digital growth feel less complicated — and a lot more connected.
Whether you need better campaigns, a stronger website or a joined-up plan, Royal Maple brings it all together.
TORONTO, ONTARIO · WORKING EVERYWHERE
+ Questions, answered
FAQ.
Good questions lead to better partnerships.
We are a digital marketing agency specialising in Meta Ads, Google Ads and web design. We connect advertising strategy with digital experiences designed to turn interest into action.
We're based in Toronto, Ontario, and can work with businesses beyond the city too.
Yes. We can help align your advertising campaigns and website so visitors have a consistent experience from first click to enquiry.
Tell us a little about your business, goals and current marketing. From there, we can discuss the most sensible next steps.
+ Next steps
Let's make
something
happen.
Tell us what you're working on. We'd love to hear about it.